YOU'RE NOT BROKEN.
YOU'RE BEING HIJACKED.

ATTENTION HYGIENE
RECLAIM YOUR MIND.

A Declaration of Sovereignty in the Age of Manipulation

We live in an era where your focus is for sale,
your emotions are farmed,
and your nervous system is not your own.

This is not okay.

We reject the machine that trades in fear, sells outrage, and feeds on division.
We see it for what it is: a weaponized economy of attention.
And we're done being fuel for its fire.

We believe:

  • That your attention is sacred—a resource more valuable than money or time.
  • That manipulated emotion is not consent.
  • That clarity, calm, and presence are acts of rebellion.
  • That awareness is a muscle, and it must be trained daily.
  • That we are not content, consumers, or clickbait.

We practice Attention Hygiene because we want our minds back.

Not to escape the world.
To see it clearly.

To resist hijack, reclaim perception, and show others the exit.

This is not a retreat.
It's a repatterning.

A return to sovereignty.
A refusal to perform panic on cue.
A movement for those ready to wake up—every. day.

We are the glitch in the scroll.
We are the breath between headlines.
We are the attention that sees the trap and chooses something else.

Join us.

Playbook

  • Your attention is your life. Not your goals, not your ambitions—your raw attention is the currency you're spending every second.
  • You are being farmed. Notifications, outrage, content loops, "recommended for you"—these aren't services. They're products.
  • Awareness precedes control. Track your own patterns for one day. No guilt, just truth: what's pulling you off-center?
  • Clean your feed, clean your mind. Unfollow, unsubscribe, uninstall. Go nuclear. Curate what enters your head like you would what enters your child's.
  • Create friction. Move social apps off your home screen. Disable autoplay. Log out. Add steps between you and your compulsions.
  • Reclaim a ritual. Coffee without a screen. 5-minute stare-at-the-wall moment. One space in your home with no screen.
You don't need a total life makeover. You need boundaries. Start there.
  • Decide what today is for. One sentence. Out loud. First thing. "Today is for ____." Don't let someone else write it for you.
  • Begin with 20 clean minutes. No inputs. No screens. No scroll. Start your day without letting strangers hijack your brain.
  • Anchor your focus. Choose 1 task. No tabs. No toggling. Use a timer or a paper notebook. Your brain gets stronger through constraint.
  • Pause on purpose. Midday: take 90 seconds and do absolutely nothing. Not a meditation. A full stop. Let your system catch up.
  • Close the loop. Before bed, ask: "Where did I give my attention today? Did it serve me?" One note. One adjustment. That's the practice.
This is hygiene, not performance. You're trying to be free.
  • 1. Look up. Literally. Lift your head, find something still. A corner. A tree. A wall. Break the digital trance.
  • 2. Breathe out. 4 in, 6 out. Again. Again. It's nervous system regulation. This is biology.
  • 3. Declare the loop. Say it out loud: "I'm stuck in a loop." Name the thing that hijacked you. Give it edges.
  • 4. Move. Stand up. Touch something cold. Walk. Shake your hands. Shock your system out of passive consumption.
  • 5. Block the drain. Put your phone in another room. Turn off Wi-Fi. Whatever's eating you—cut the cord, just for some measure of "now".
  • 6. Pick a recovery task. Not a "should"—a simple, grounding act. Dishes. Shower. Walk the dog. Pen on paper. Something real.
You're not broken. You're being manipulated. Step out of the cycle and back into your body.

Merch

Attention Hygiene Sticker

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